"Using the 'Kawangware' aesthetic to sell Absolut to a hall full of expats has a pinch of obscene" ~Raph~
This past Saturday, my friend Raph and I decided to go for the ‘UP Live’ event hosted by UP magazine at the Kenya National Theatre. The event was to celebrate the magazine’s one year anniversary. It was raining quite hard, as it has been this past week, and we weren’t feeling much like being out, but boredom and curiosity got the best of us. So off we went, walking from our Kijabe street studio to KNT.
|JAB's super sax dude.|
|A mister Kevin Mbugua.|
|JAB's Blinky in very nice Chilli Mango jumper.|
All in all, UP’s first birthday, though nicely produced in some aspects, lacked truth. You get the sense that UP is trying to sell some “cool” that stems from nothing at all really, and for me, cool has to have a basis. I did however like the Heineken pictures. Nice touch J